Dr Daniel Daoust

Dr Daniel Daoust

1. 5 years from now, how do you think digital transformation will affect your industry business operations?

My particular industry is focused on education, training and enterprise transformation, and I believe that it actually cuts across all business sectors. So, besides revolutionizing the way educational and training content is delivered to students and clients, it is imperative that we, as an organization, transform so that we are at the “leading edge” in service provision. We must utilize the latest technologies such as hybrid learning strategies, online content integration, augmented reality and virtual reality simulation learning, as well as other emerging digital technologies that will enable organizations to train their workforce faster and better, along with traditional student education. So bottom line: in 5 years I believe we will transform all our business operations along digital lines, or we will cease to remain relevant.

2. Digital Transformation is an ongoing phenomenon. Your thoughts?

I wholeheartedly agree. From the digital revolution initiated in the late 1940’s with the invention and mass production of the transistor until today, digital technologies have been transforming everything we do – how we live, how we do business, how we wage war. I predict this transformation will be the single biggest “disruptor” this century, if not in human history up to this point.

3. Over the past few years, which other sectors have been able to successfully migrate operations into digital space according to you, and what lessons would you want to take away from them.

The IT and Telecommunications sectors have led the way in digital transformation and I believe that healthcare, finance and human resources are in the midst of successfully migrating their operations into the digital space. The interesting lessons learned that are applicable deal with the common denominators of having a clear vision, a solid, progressive plan, and a good communication strategy to communicate the proposed changes to all stakeholders alike.

4. What is the most significant challenge in digital transformation across industry?

I believe the most significant challenge in digital transformation across industry is communication. I get this answer over and over from multiple clients across all industries. It starts in the C-suite and extends through middle management and technicians/practitioners, all the way to the “factory floor.” It is up to the organizational leaders to establish a clear vision of where they expect digital transformation to take their organization, and then they must communicate that vision “early and often.”

5. How do you think participants will benefit by attending the third edition of DIGITRANS 2019?

Participants will benefit from DIGITRANS by being exposed to the latest issues, technologies and thought-leaders from industry, academia and government – all coming together to discuss world best practices to help organizations and people transform into a 21st century digital society.

6. Would the conventional way of measuring the performance of your industry change with a Digital adoption and transformation

Along with new digitally-enhanced ways of doing business, must come new ways of measuring industry performance. New KPI’s and RoI’s must be given serious thought. If you implement a new technology solution to “measure customer happiness” for example, how do you draw the line to a direct impact on an organization’s bottom line? We might instinctively believe that a happier customer might buy more from your store or visit your website more often, but organizations must develop high-powered analytical tools to be able to empirically prove that.

7. What happens to the People, would the Oldies fit in well with the Millennials and what happens to the culture of the organization then?

There is a stereotype that “…you can’t teach old dogs, new tricks.” But in reality, human beings have proven to be the most adaptable species on Earth. You find humans living at the North Pole, in jungles and deserts. You find humans working thousands of feet below the ocean and orbiting in space. As human lifespan continues to increase, the need for us to continually “re-invent” ourselves becomes an imperative, in order to remain relevant to society, to our families and to ourselves. What we need to do is to make a commitment – that no one is left behind in this technologically transforming world. It is up to government and industry to work along-side academia to develop, fund and provide employment opportunities for up-skilled and re-skilled employees at every level. The company culture will only benefit from this blending of generations. Bottom line: if I can learn R coding, then anyone can!

8. Who is your competition in your industry?

CERT, which is the commercial arm for Higher Colleges of Technology, occupies a unique position atop the intersection of government, academia and commercial sectors. This positioning gives us a vantage point that allows us to see trends and developments across the sectors, which then enables us to provide custom, blended solutions for our partners and clients alike. Our status as being part of the HCT ecosphere, provides us access across the country, in every emirate, to the largest talent pool of local national students and professional faculty.

I can humbly state that, in our industry, across all these sectors, we are without peer.