Adriana Knackfuss, Vice President – Digital Transformation, The Coca-Cola Company, Brazil. | DigiTrans

Adriana Knackfuss

Vice President – Digital Transformation, The Coca-Cola Company, Brazil

Adriana graduated in Graphic Design, with MBA both in Marketing and Business. For over 19 years she has been dedicating her career to the Brazilian digital industry. Throughout the years Adriana has had the chance to work in online agencies, in one of the biggest portals in Brazil (Globo.com) and since 2007 at The Coca-Cola Company. At The Coca-Cola Company Brazil she was responsible for planning and deliver all its interactive programs, including web, mobile any other digital initiatives. Her role also included helping brands to remain relevant to consumers (considering the media consumption changing), and be a digital advocate inside the company.

Inside the company she was also nominated the first real-time mkt director worldwide, and then the Integrated MKT director for Brazil. More recently she was appointed as the Digital Transformation VP for Brazil, and will lead an end-to-end journey towards a more digital company

Ahmed Kajoor – Head of Information Technology, Dubai Municipality, UAED | DigiTrans

Ahmed Kajoor

Head of Information Technology, Dubai Municipality, UAED

Engineer Ahmed Kajoor, a UAE National with more than 30 years of experience in both Technical and Managerial positions in diversified Governmental sectors. He started in Dubai Water department back in 1987 as a head of Computer department till 1990,he then appointed as Manager Information & Technology Dept. along with being Chairman Social Aid Fund of G.P.A for 8 years.Then and there, Ahmed joined the labour ministry where he pursed a successful career path by which he was appointed as CEO of labour office in 2008, Ahmed then Joined Dubai Municipality in 2012 where he now he Leads the Dubai municipality Information technology sector as head of department

He played a big role in leading Dubai Municipality IT department to achieve so many awards ie Best Government Infrastructure Project “Genesis” 2016, Best Government Networking Project “CNME” 2017, Excellence in Digital Infrastructure Transformation-DCD – 2017. Ahmed Was also awarded CIO 100 for the year 2016 as a recognition for the outstanding achievement with technology and innovation across the world

Ahmed Al Sayed Al Refaei, Chief Operation Officer, Al Masraf, UAE | DigiTrans | DigiTrans

Ahmed Al Sayed Al Refaei

Chief Operating Officer - Al Masraf -Arab Bank for Investment & Foreign Trade

Ahmed Al Sayed Al Refaei is currently working at Al Masraf (Arab Bank for Investment and Foreign Trade) as Chief Operating Officer.

In his scope of work he is covering the following departments -Information Technology, Information Security, Operations, Trade Finance, E-Channels and Branches.

Prior to this role, he was the Group Head of Shared Services & Retail Commercial Gulf Centralization for NBAD. He has had over 27 years in financial institution, covering areas such as retail, corporate lending specifically syndication, treasury operations, Islamic treasury operations, structured products and derivatives operations, trade finance operations and retails operations. He has handled major projects, such as systems implementations for operations; ISO 9000 certification, process reengineering and change management.

Ahmed Al Refaei has a MBA from Chifley Business School Australia/Abu Dhabi.

Alex Batlin, Global Head of Emerging Technology, BNY Mellon, United KIngdom. | DigiTrans

Alex Batlin

Global Head of Emerging Technology, BNY Mellon, United KIngdom

Alex is responsible for research and development of emerging technology enabled business strategy, business models, products and services.

Previously, Alex was a Senior Innovation Manager at UBS, a founding head of both UBS's FinTech Innovation Lab based in UK's Level 39 accelerator and UBS's Crypto 2.0 Pathfinder research programme into blockchain technology and its impact on business models, head of UBS's technology research service, delivering market landscapes, insights and foresight to business, technology and leadership communities, and an engineer in UBS's technology R&D team, researching big data analytics, social media, cloud and mobile computing, device security, unified communication and cognitive computing technologies. Further back, he was bank's global head of SDLC services.

Prior to joining UBS, Alex worked at Nomura, JPMorgan and CSC. He has a degree in Computer Science from University of Bristol.

Bruno Fonseca, Chief Information Security Officer, AXA Insurance, UAE | DigiTrans

Bruno Fonseca

Chief Information Security Officer, AXA Insurance, UAE

Bruno Fonseca is a Senior Information Security Professional with more than 18 years of experience. Having started his career on the Military, he later worked on some of the largest international Telecom and Insurance Groups. Throughout his career Bruno has witnessed the steep increase in the complexity of the Information Security world and has worked on the continual improvement of the security practice in mature entities as well as establishing new security practices from scratch.

Bruno is known to translate tech jargon into everyday language that is easily understandable by all business units and has been a keynote speaker at several conferences in Europe and the Middle East on topics including Security breaches, Security trends, Identity and Access Management, etc.

Currently he is the CISO at the AXA Gulf Region, present in 5 countries (UAE, Oman, Qatar, Bahrein, Kingdom of Saudi Arabia), heading the areas of Information Security, Physical Security, Business Continuity & Crisis Management and IT Compliance and Risk.

Chris Lord | DigiTrans

Chris Lord

Global Head, DigiCX, Growth, Strategy and Marketing HGS

Chris Lord, a member of the HGS leadership team, is the global head and founding leader of HGS DigiCX, a horizontal business practice at HGS delivering a suite of transformational digital CX services. In addition to DigiCX, Chris leads global functions including strategy, marketing, capabilities and solutions, analyst and advisor relationships, and sales operations. With over 25 years of experience in IT and BPO services, Chris has helped organizations achieve significantly higher performance. Chris is very engaged within the customer experience and outsourcing industry and has been a frequent keynote speaker, panelist and facilitator of thought leadership outsourcing panels globally.

HGS is a leader in optimizing the customer experience and helping our clients to become more competitive.

Clinton O’Leary, Chief Commercial Officer, Yvolv, UAE | DigiTrans

Clinton O’Leary

Chief Commercial Officer, Yvolv, UAE

Clinton is the Chief Commercial Officer at Yvolv, a JV company between Meraas and Alibaba. He has over 9 years’ experience in the Middle East in helping customers and partners build and sell Cloud, Big Data and Digitization Solutions. Passionate about all things Digital he has a stellar reputation in the region in advising large Enterprise and Service Providers on how to build their Cloud Platforms and Services using the most open, secure and standardized software available today.

In his 20+ years’ experience in the IT industry he has represented many large global IT organizations such as Internet Solutions (Dimension Data), Dell, Microsoft, Citrix, Red Hat, Cisco and most recently Canonical as a start-up business development consultant.

Delel Chaabouni, Chief Information Officer, PepsiCo Middle East & North Africa, UAE | DigiTrans

Delel Chaabouni

Chief Information Officer (CIO) PepsiCo Middle East & North Africa

Delel Chaabouni is the Chief Information Officer for the Middle East & North Africa region at PepsiCo.

Delel joined PepsiCo in 2011 as Business Solutions Director for Middle East & North Africa region, progressing to Chief Information Officer in 2013.

As Chief Information Officer for Middle East & North Africa, Delel leads the business and information solutions transformation agenda for the region. She is responsible for delivering new IT capabilities for increased productivity and enabling business growth.

Prior to joining PepsiCo six years ago, Delel worked for 13 years in consulting successfully delivering and turning around major international business transformation, IT implementation and digital programs.

She started her career working for Hewlett Packard in Germany as a consultant and Project Manager for SAP implementation projects in the FMCG, ICT, Telecommunications and Government industries across Europe and Latin America. She has built up her extensive knowledge in this field through subsequent roles at KPMG in the UAE as an Executive Consultant leading ERP implementation and IT Shared Services projects for the Government of Dubai.

In the six years prior to joining PepsiCo, Delel held Director-level positions at Dubai World Trade Centre, as Director of IT Projects and latterly, CRM Director, during which she set up and led the CRM and Digital Strategy Unit for the Exhibitions Department. In this role Delel lead the online and CRM business for iconic exhibitions like the Gulfood, the biggest foods exhibitions in the Middle East, and Gitex, the biggest IT exhibition in the Middle East.

Delel holds a Master Degree in Computer Science from the University of Karlsruhe in Germany, and an MBA from the Exportakademie Reutlingen in Germany. Native of Tunisia and of Italian nationality, she is fluent in six languages and has worked in four different continents: Africa, Europe, Asia and America.

Delel is a passionate executive coach, ACC accredited by the International Coaching Federation, ORSC trained in team and relationship coaching as well as a HOGAN certified coach. She coaches PepsiCo Executives as well as leadership teams additionally to her day job. Whenever her time permits, she also coaches people outside of the PepsiCo organisation, helping people to identify their potential and turn it into high performance

MIT SMR Guest Editor, USA | DigiTrans

Prof. Gerald Kane

MIT SMR Guest Editor, USA

Gerald C. (Jerry) Kane is a Professor of Information Systems at Boston College’s Carroll School of Management, and he is currently serving as the Guest Editor for Digital Transformation at MIT Sloan Management Review. His research interests center around exploring the role of digital technologies in business strategy, organizational culture, and talent development. Dr. Kane has received grants from the National Science Foundation (CAREER) and from the US Army for his research. He has twice been nominated by Boston College as the US Professor of the Year. His published research has appeared in such academic journals as MIS Quarterly, Information Systems Research, Organization Science, Management Science, Marketing Science, Harvard Business Review, and MIT-Sloan Management Review, among others. Dr. Kane received his Ph.D. from the Goizueta Business School of Emory University and his M.B.A. in Computer Information Systems from Georgia State University. He is also a Google scholar.

Some of his work includes:

• Achieving Digital Maturity (2017),

• Aligning The Organization For A Digital Future (2016)

• Strategy, Not Technology, Drives Digital Transformation (2015)

Dr Adnan Mustafa AlBar | DigiTrans

Dr Adnan Mustafa AlBar

Vice-Chairman, Jeddah City Council, Kingdom of Saudi Arabia

Dr. Adnan has been an advocate of technology and its use in helping making cities smarter, government more efficient in providing the best of services for its citizens.

He also serves as the Chief Information Office of the General Authority of Meteorology & Environment Protection in Jeddah. His current role spans across various organizations as they trust in him with their technology needs. Some of his important roles include First Chairman of the Information Systems Department at King Abdulaziz University.

He is also the member of the supervising committee for "Yesser" and looks after the second e-services strategic plan for the Kingdom of Saudi Arabia.

He has carried our extensive research in Enterprise Information Systems, Business Process Automation, IT Governance, and Aligning IT to business objectives along with a host of other topics which is why his understanding of digital transformation and its implementation has been the guiding force for the organizations listed above.

Dr. Adnan is a PhD in Computer Science from the University of Sussex and has completed his M.Sc. in Software Engineering from the George Washington University.

Kumar Prasoon, Chief Information Officer (CIO), Al Safeer Group, UAE | DigiTrans

Kumar Prasoon

Chief Information Officer (CIO), Al Safeer Group, UAE

Kumar Prasoon is the Chief Information Officer (CIO) for a prominent retail chain and honored as one of the Global Topmost CIOs in the Middle East and Africa (MEA), Asia and also at the international level. In this prominent role, he makes technology recommendations for the group’s executive management on the aspects of Fuzzy Analytics, Business Intelligence; BigData, IoT /IIoT, BlockChain, cloud computing, enterprise 2.0, integrated systems architecture and virtualization. Kumar Prasoon is an ICT Industry Process Centric seasoned Enterprise Architect and Business Process Management Expert. Kumar Prasoon excels at leading cross-functional teams across Americas, Europe and Asia; coordinating multiple projects. Another strong facet is his contribution to the Academia Sector for the Global Universities from Far East to West where he has mentored , coached and executed successful projects with hundreds of incumbents in Bachelors , Masters and Doctorates in Engineering , IT , Business and Management in the areas of Emerging Technologies , Emerging Markets and Emerging Systems.

Mario Foster | DigiTrans

Mario Foster

Group Chief Information Officer, Al Naboodah Group Enterprises, UAE

Mario Foster is an MBA, CRISC, CISM, CISSP, RSA Eng., MCSE, CCNA and a ISO 27001 Implementer. An accomplished, multi CIO awards winner and highly competent Chief Information Officer with a wealth of 25 years of experience leading complex IT business transformation projects, system enhancement solutions, information security, and infrastructure development solutions including private and public Cloud based solutions.

Mario joined Al Naboodah Group Enterprises back in March 2015 as Group CIO to lead the Group IT organisation, fully restructure IT systems and to set strategic plans to take Group IT to the next level, where his goal is to transfer IT from a support function into a business enabler. Mario’s ultimate goal is building a responsive IT organisation that constantly delivers results, by aligning technology initiatives with business goals, with substantial improvement to service delivery, standardisation and business/systems performance.

Over his long career, Mario has won multiple CIO and CISO awards, and his latest recognition was for the best CIO Award and the CIO Catalyst Award for the MENA region for Real Estate & Construction Industry.

Pedro Pereira, Digital & Innovation Leader, SAP EMEA South, UAE | DigiTrans

Pedro Pereira

Digital & Innovation Leader, SAP EMEA South, UAE

Pedro helps SAP to digitally transform their customers and partners as member of the Digital Transformation Office in EMEA South based in Dubai and possess almost two decades of international experience in multiple tech-driven segments including internet, digital media and enterprise software.

He is very entrepreneurial and started his own company twice, established multi-million dollar business operations from ground up across Latin America and Middle East markets. Pedro is leveraging co-creation approach and cross-industry innovations for new business models generation using exponential technologies such as Blockchain, Big Data, Cloud Computing, Machine Learning and the Internet of Things. Domain expertise in Smart Cities, Digital Platform Economy and Strategy Execution with Balanced Scorecard. Born and graduated in Brazil, honored with executive certifications from MIT Sloan, Singularity University, University of La Verne in cutting-edge Strategy and Innovation, International Marketing and Business Management.

With genuine passion for a smarter world, he acts as exponential technologies evangelist, strategic business developer, CxOs advisor, startups mentor and drive thought leadership as author and frequent public speaker in international conferences and business schools.

Rajesh Nagpal, Director Banking & Finance, GBM, UAE | DigiTrans

Rajesh Nagpal

Director Banking & Finance, GBM, UAE

A passionate and enthusiastic up line leader, able to motivate sales teams to perform at their best, is responsible for Banking & Financial Industry vertical for developing strong client and partner relationships.

With over 20 years of sales & management experience with companies like Wipro, IBM & GBM, Rajesh is currently responsible for improving GBM ability to exceed corporate goals, and help honor all long term commitments made to customer, stockholders, employees and the communities in which we live.

He is also an active member at LinkedIn and have he does write on subjects like Digital Transformation, technology role in business. He is a certified IBM Solution Designer and hold an advance certification in Lean Management & have co-authored an IBM Redbook.

SANDEEP CHOUHAN, EVP Technology & Operations, Mashreq, UAE | DigiTrans


EVP Technology & Operations, Mashreq, UAE

Global Operations & Technology Leader in Financial Services with over 20 years’ experience across blue chip organizations: Barclays, Morgan Stanley, Citigroup, Tata, Commercial bank across Emerging Markets, Europe and USA.

Led transformational change across various organizational portfolios, delivering significant cost restructuring and building capability of people, processes and platforms.

Experience of long-term strategic planning with a strong track record leading organizations from vision through execution. He has consistently delivered industry-leading growth, producing quantum bottom-line performance.

Across various organizations, has successfully established global operating models through driving consolidation, platform standardization, core banking systems replacement, organizational restructuring, architectural road-maps, strategic sourcing, off-shoring, lean operations and global shared services.

He takes a relationship-driven approach with business leaders, strategic suppliers and employees to harness global talent.

Specialties: Successfully established global operating models through driving consolidation, platform standardization, organizational restructuring, architectural road-maps, strategic sourcing, off-shoring, lean operations and global shared services.

Savio Monteiro, Director - Software Solutions Group, UAE | DigiTrans

Savio Monteiro, Director

Software Solutions Group, UAE

Working with his team Savio strives to deliver exceptional value to their customers. With a Degree in Computer Science from the University of Pune, India he has over 25 yrs of experience in the Industry specializing in Enterprise software, Consulting and Channels.

Over the years he has worked with leading technology providers such as IBM, Symantec, Y K Almoayyed Group and GBM across India and Middle East. He currently leads the IBM Software Solutions Group at GBM in Dubai. He keenly follows the rapid and exhilarating changes in the IT Industry that’s disrupting traditional business models and evolving new ones.

Savio loves to read and travel.

SEBASTIAN SAMUEL, Chief Information Officer, AW Rostamani, UAE | DigiTrans


Chief Information Officer, AW Rostamani, UAE

With more than 25 Years of experience in the Information Technology industry, Samuel heads a team of professionals with responsibilities for technical oversight including research, development, technology, and product design activities spanning the AW Rostamani portfolio which includes Automotive, Real Estate, Manufacturing, Logistics, Retail, and Information Technology and Travel and Tours. Sebastian holds MCA degree from Bharathiar University along with BSC – Chemistry from Mahatma Gandhi University. He is also certified in Enterprise Governance of IT (CGEIT) and an Enterprise Architecture (EA) practitioner and has expertise in implementing ERP, Corporate Strategy & Performance Management, Digital Transformation, GRC and Disaster Recovery Implementations.”

Under the leadership of Mr. Sebastian, The company has been awarded many a times and some of them include – ‘CIO of the year- ISACA Excellence Awards 2017’, CIO of the year in Automotive-Catalyst Awards 2017’, ‘CIO 100 Award 2017-CNME’, ‘CIO of the year 2016 ICT Achievement Award, CNME’, ‘CIO of the year in Real Estate in Residential and Commercial - Catalyst Awards 2016’, ‘Asian Leadership CIO Awards-2015’, ‘CIO 100 Award 2015-CNME’, ‘CIO 50 Award 2014-CNME’, ‘CIO 50 Award 2012-CNME’. He has been a speaker at many IT Conferences and actively participates and contributes to user groups forums in the region

ZAHEER NOORUDDIN, Head of Digital Transformation, Shiseido, Hong Kong | DigiTrans


Head of Digital Transformation, Shiseido, Hong Kong

A passionate advocate of Data-driven decision-making and digital transformation in the China and Asia-Pacific regions, Zaheer Nooruddin is currently Head of Digital Transformation at cosmetics company, Shiseido Group, in Hong Kong.

With more than 16 years of digital strategy experience, Zaheer today heads up a cross-functional Digital Transformation division that brings excellence in Data, Analytics, CRM and Digital Delivery IT (Agile) management.

The division is made up of specialists that collaborate together to deliver a range of transformational activities for the company. Responsibilities include Consumer Insights & Market Intelligence, Customer Experience (UX) Design & Management, Customer Core Data Hub Management, Customer Relationship Management (CRM), Media Management (Paid, Programmatic, Mobile, Social), ECommerce & ERetail Channel Strategy, Digital Performance Management, Digital Asset Management, Advanced Analytics & Data Science, Business Intelligence (BI) & Data Visualization, Digital In-Store & Retail Innovation, Mobile Payment and Digital Customer-Centric Technology Solutions & Agile IT support (Application Development)

Zaheer has over a decade as a digital leader and change agent in the Greater China for a total of 8 years (4 years in Beijing and 4 years in Hong Kong), in South East Asia (2 years in Singapore) and MENA (5 years in Dubai).

He is co-author of the international business book, “The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery”, as well as numerous white papers and media articles.

He is also Founding Member of METTĀ, Hong Kong’s premier start up and emerging IoT technology ecosystem and community.

Zaheer is regularly invited as guest speaker at flagship digital conferences like the Chief Digital Officer’s (CDX) Global Summit in Singapore and to digital excellence awards’ judging panels for Asia.

With 24 thousand followers on Twitter, follow Zaheer @DIGIBLE